Exotic Candy, Bright Colours and a Whole Lot of Smiles
Sian’s Sugar Shack: Exotic Candy, Bright Colours and a Whole Lot of Smiles Sian’s Sugar Shack was born from a simple idea: a little market stall, a lot of colour, and a mission to put a smile on every face that walks past. Owner Sian Swales bought the small stall just a few months ago […]
Finding Healing, Calm, and Connection with Tea For Me
Finding Healing, Calm, and Connection with Tea For Me In our fast-paced world, finding a moment to pause, breathe, and simply be is a rare gift. For Alexandra Schubert, the founder of Tea For Me – Airlie Beach, that realisation didn’t come easily—it was forged through a personal journey of chronic illness, resilience, and the […]
From Reef to Radiance with Island Glow Co Whitsundays
From Reef to Radiance with Island Glow Co Whitsundays What happens when a professional screen media makeup artist from Sydney’s bustling scene becomes a scuba instructor in the heart of the Whitsundays? You get Island Glow Co Whitsundays, a premium beauty brand where sustainability isn’t just a trend; it’s a responsibility. Founded by Jarline Dianna […]
The Timeless Emporium Spirit of Essence of Life
The Timeless “Emporium” Spirit of Essence of Life If you wandered through the Airlie Beach markets back in the early 2000s, you might remember a stall tucked under the old Bodhi trees on the foreshore. It was known affectionately as ‘the emporium’ – a treasure trove of hammocks, musical instruments, antique books, and healthy food. […]
A Second Chance, A New Creation: The Artistry of Casalinga Creative
A Second Chance, A New Creation: The Artistry of Casalinga Creative Casalinga Creative began its journey approximately seven years ago , following Kellie’s recovery into remission from cancer. What started as a creative outlet—making one-of-a-kind resin cups and tumblers —has naturally evolved into her current collection of unique, Whitsunday-inspired pieces. Today, Kellie focuses on several […]
Old Farts Fiddling: Hand-Carved Stories from the Whitsundays
Old Farts Fiddling: Hand-Carved Stories from the Whitsundays Old Farts Fiddling was created after Mal discovered a passion for bone carving during a half-day workshop in New Zealand. The business name itself has a humorous origin: the “missus” (Dawn) told Mal to either build an extra room to house the carvings or sell them at […]
Bloom Organic Soap: Sustainable Suds from Airlie Beach
Bloom Organic Soap: Sustainable Suds from Airlie Beach For visitors seeking ethical, natural products, the Bloom Organic Soap stall is a must-visit. Founded in Melbourne in 2021 by a mother and daughter team, the brand crafts high-quality, all-natural bath and body products. Now operating with meticulous attention to detail in Queensland , Bloom Organic Soap […]
Heart Reef Australia: Wearing the Whitsundays on Your Sleeve
Heart Reef Australia: Wearing the Whitsundays on Your Sleeve For over three decades, the mother-daughter team of Lolita and Jess Laurent have called the Whitsundays home. After years working in local tourism, they noticed the deep connection visitors felt with the Great Barrier Reef. This inspired them to create Heart Reef Australia, a brand that […]
The Handcrafted Scents of Eden Rue: The Business of Self-Care
The Handcrafted Scents of Eden Rue: The Business of Self-Care Eden Rue began as a small creative escape from the chaos that often accompanies motherhood. Living in beautiful Airlie Beach with her four children, founder Ashley was searching for products that felt gentle, natural, and special—items she couldn’t readily find in the small local market. […]
Whitsunday Laser Creations: From Local Love to Global Keepsakes

Whitsunday Laser Creations: From Local Love to Global Keepsakes Whitsunday Laser Creations was launched in January 2024 with a clear vision: to create truly memorable keepsakes, locally. Since its small beginnings, the business has rapidly grown into a trusted brand, with its unique creations now spread across the world. The core of the business is […]